Overview:
This course equips participants with a systematic process for developing market-responsive products from insight generation, through to design and development. It is tailored to meet the needs of institutions in need of a market-making anchor product, as well as those looking to expand their product offerings.
Modules:
- Critical Components of the DFS Ecosystem
- Introduction to Behavioral Science and Human-Centered Design (HCD) I
- Introduction to Behavioral Science and Human-Centered Design (HCD) II
- HCD Considerations and Applications in Research and Product Design in DFS
- Open Application Programming Interfaces (APIs) and Financial Services
- Partnerships in DFS: Factors for Success
- Product Pricing
- Technology for Financial Services
- Responsible Product Development: Risks Involved
- Appropriate Marketing Communication for Low Income Segments
- The DFS Product Timeline