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Financial services operators, organizations across various sectors are creating data pipelines to improve their customer intelligence, maintain regulatory compliance, reduce fraud and drive better marketing campaigns that improve their brand and generate revenue. Financial Institutions, companies, manufacturing etc are leveraging more on data to find new insights that drive higher business performance.
Analyzing customer interaction data from various sources such as transactions, CRM and even social media activities helps financial services understand the customer’s journey. With big data analytics, you can answer questions to help understand the customers, customer behavior and how to get customers to use products more.